MOZ has released its annual survey of Ranking Factors! There is an abundance of information from the SEO Experts. Here are my two favorite bits, but be sure to check out the site for much much much more great info!
Overall Ranking Factors
(Categories, Keyword in Business Title, Proximity, etc.)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
(Review quantity, Review velocity, Review diversity, etc.)
(Google+ authority, Facebook likes, Twitter followers, etc.)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Plus, local local local is becoming sooooo important, here are the local ranking factors.
Top 50 Localized Organic Factors
|1||City, State in Landing Page Title|
|2||Domain Authority of Website|
|3||Page Authority of Landing Page URL|
|4||Quality/Authority of Inbound Links to Domain|
|5||Quality/Authority of Inbound Links to Landing Page URL|
|6||Physical Address in City of Search|
|7||Quality/Authority of Structured Citations|
|8||Product / Service Keyword in Website URL|
|9||Click-Through Rate from Search Results|
|10||City, State in Landing Page H1/H2 Tags|
|11||Diversity of Inbound Links to Domain|
|12||Consistency of Structured Citations|
|13||City, State in Most/All Website Title Tags|
|14||HTML NAP Matching My Business Page NAP|
|15||Geographic Keyword in Website URL|
|16||Quantity of Inbound Links to Domain|
|17||Location Keywords in Anchor Text of Inbound Links to Landing Page URL|
|18||Diversity of Inbound Links to Landing Page URL|
|19||Proximity of Address to the Point of Search (Searcher-Business Distance)|
|20||Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)|
|21||Proper Category Associations|
|22||Quantity of Structured Citations (IYPs, Data Aggregators)|
|23||Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains|
|24||Product/Service Keywords in Anchor Text of Inbound Links to Domain|
|25||Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL|
|26||NAP in hCard / Schema.org|
|27||Product / Service Keyword in Business Title|
|28||Quantity of Citations from Industry-Relevant Domains|
|29||Quantity of Citations from Locally-Relevant Domains|
|30||Quantity of Inbound Links to Domain from Locally-Relevant Domains|
|31||Location Keywords in Anchor Text of Inbound Links to Domain|
|32||Individually Owner-verified My Business Page|
|33||Loadtime of Landing Page URL|
|34||Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)|
|35||Business Title in Anchor Text of Inbound Links to Domain|
|36||Proximity of Address to Centroid|
|37||Location Keyword in Business Title or Title Modifier|
|38||City, State in Most/All H1/H2 Tags|
|39||Quantity of Inbound Links to Landing Page URL|
|40||Velocity of New Inbound Links to Landing Page URL|
|41||Quantity of Third-Party Traditional Reviews|
|42||Authority of third-party sites on which reviews are present|
|43||Overall Velocity of Reviews (Native + Third-Party)|
|44||Business Title in Anchor Text of Inbound Links to Landing Page URL|
|45||Velocity of New Inbound Links to Domain|
|46||Authority of Shares on Google+|
|47||Volume of Testimonials in hReview / Schema.org|
|48||Bulk Owner-verified My Business Page|
|49||Quantity of Native Google Maps Reviews (w/text)|
|50||Diversity of third-party sites on which reviews are present|
If you are involved in SEO/SEM/SMM then MOZ’s Whiteboard Fridays are must see videos.
Here are Rand’s Predictions for 2015. Must Read.
#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.
#2: Google will continue the trend of providing instant answers in search results with more interactive tools.
#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.
#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.
#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.
#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.
#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.
#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.
#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).
#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.