Best SEO Prediction/Trends Infographics

Here are some of the best 2015 SEO forecast and trends infographics I’ve seen so far.  (More to come).

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MOZ 2014 Local Search Ranking Factors

MOZ has released its annual survey of Ranking Factors!  There is an abundance of information from the SEO Experts.  Here are my two favorite bits, but be sure to check out the site for much much much more great info!

Overall Ranking Factors

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)
Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.4%)

Plus, local local local is becoming sooooo important, here are the local ranking factors.

Top 50 Localized Organic Factors

1 City, State in Landing Page Title
2 Domain Authority of Website
3 Page Authority of Landing Page URL
4 Quality/Authority of Inbound Links to Domain
5 Quality/Authority of Inbound Links to Landing Page URL
6 Physical Address in City of Search
7 Quality/Authority of Structured Citations
8 Product / Service Keyword in Website URL
9 Click-Through Rate from Search Results
10 City, State in Landing Page H1/H2 Tags
11 Diversity of Inbound Links to Domain
12 Consistency of Structured Citations
13 City, State in Most/All Website Title Tags
14 HTML NAP Matching My Business Page NAP
15 Geographic Keyword in Website URL
16 Quantity of Inbound Links to Domain
17 Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18 Diversity of Inbound Links to Landing Page URL
19 Proximity of Address to the Point of Search (Searcher-Business Distance)
20 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21 Proper Category Associations
22 Quantity of Structured Citations (IYPs, Data Aggregators)
23 Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24 Product/Service Keywords in Anchor Text of Inbound Links to Domain
25 Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26 NAP in hCard / Schema.org
27 Product / Service Keyword in Business Title
28 Quantity of Citations from Industry-Relevant Domains
29 Quantity of Citations from Locally-Relevant Domains
30 Quantity of Inbound Links to Domain from Locally-Relevant Domains
31 Location Keywords in Anchor Text of Inbound Links to Domain
32 Individually Owner-verified My Business Page
33 Loadtime of Landing Page URL
34 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35 Business Title in Anchor Text of Inbound Links to Domain
36 Proximity of Address to Centroid
37 Location Keyword in Business Title or Title Modifier
38 City, State in Most/All H1/H2 Tags
39 Quantity of Inbound Links to Landing Page URL
40 Velocity of New Inbound Links to Landing Page URL
41 Quantity of Third-Party Traditional Reviews
42 Authority of third-party sites on which reviews are present
43 Overall Velocity of Reviews (Native + Third-Party)
44 Business Title in Anchor Text of Inbound Links to Landing Page URL
45 Velocity of New Inbound Links to Domain
46 Authority of Shares on Google+
47 Volume of Testimonials in hReview / Schema.org
48 Bulk Owner-verified My Business Page
49 Quantity of Native Google Maps Reviews (w/text)
50 Diversity of third-party sites on which reviews are present

MOZ Whiteboard Fridays – SEO Predictions for 2015

If you are involved in SEO/SEM/SMM then MOZ’s Whiteboard Fridays are must see videos.

Here are Rand’s Predictions for 2015.  Must Read.

#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.

#2: Google will continue the trend of providing instant answers in search results with more interactive tools.

#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.

#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.

#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.

#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.

#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.

#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.

#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).

#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.