MOZ 2014 Local Search Ranking Factors

MOZ has released its annual survey of Ranking Factors!  There is an abundance of information from the SEO Experts.  Here are my two favorite bits, but be sure to check out the site for much much much more great info!

Overall Ranking Factors

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)
Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.4%)

Plus, local local local is becoming sooooo important, here are the local ranking factors.

Top 50 Localized Organic Factors

1 City, State in Landing Page Title
2 Domain Authority of Website
3 Page Authority of Landing Page URL
4 Quality/Authority of Inbound Links to Domain
5 Quality/Authority of Inbound Links to Landing Page URL
6 Physical Address in City of Search
7 Quality/Authority of Structured Citations
8 Product / Service Keyword in Website URL
9 Click-Through Rate from Search Results
10 City, State in Landing Page H1/H2 Tags
11 Diversity of Inbound Links to Domain
12 Consistency of Structured Citations
13 City, State in Most/All Website Title Tags
14 HTML NAP Matching My Business Page NAP
15 Geographic Keyword in Website URL
16 Quantity of Inbound Links to Domain
17 Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18 Diversity of Inbound Links to Landing Page URL
19 Proximity of Address to the Point of Search (Searcher-Business Distance)
20 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21 Proper Category Associations
22 Quantity of Structured Citations (IYPs, Data Aggregators)
23 Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24 Product/Service Keywords in Anchor Text of Inbound Links to Domain
25 Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26 NAP in hCard / Schema.org
27 Product / Service Keyword in Business Title
28 Quantity of Citations from Industry-Relevant Domains
29 Quantity of Citations from Locally-Relevant Domains
30 Quantity of Inbound Links to Domain from Locally-Relevant Domains
31 Location Keywords in Anchor Text of Inbound Links to Domain
32 Individually Owner-verified My Business Page
33 Loadtime of Landing Page URL
34 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35 Business Title in Anchor Text of Inbound Links to Domain
36 Proximity of Address to Centroid
37 Location Keyword in Business Title or Title Modifier
38 City, State in Most/All H1/H2 Tags
39 Quantity of Inbound Links to Landing Page URL
40 Velocity of New Inbound Links to Landing Page URL
41 Quantity of Third-Party Traditional Reviews
42 Authority of third-party sites on which reviews are present
43 Overall Velocity of Reviews (Native + Third-Party)
44 Business Title in Anchor Text of Inbound Links to Landing Page URL
45 Velocity of New Inbound Links to Domain
46 Authority of Shares on Google+
47 Volume of Testimonials in hReview / Schema.org
48 Bulk Owner-verified My Business Page
49 Quantity of Native Google Maps Reviews (w/text)
50 Diversity of third-party sites on which reviews are present
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