If you are involved in SEO/SEM/SMM then MOZ’s Whiteboard Fridays are must see videos.
Here are Rand’s Predictions for 2015. Must Read.
#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.
#2: Google will continue the trend of providing instant answers in search results with more interactive tools.
#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.
#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.
#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.
#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.
#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.
#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.
#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).
#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.